4+ day, 5+ hour ago   (1147+ words) Meet the new Prebid boss, same as the old boss? Prebid.org has appointed its former longtime chairman, Garrett McGrath, as its second-ever president, the organization announced on Thursday. McGrath left Prebid in June following five years as board chairman…...

2+ week, 13+ hour ago   (901+ words) By Toni Poulain, Goodway Group The industry’s first reaction was to debate whether this is a cash grab. The more consequential question is why the buy side remains so smitten with the idea of handing maximum control to autonomous buying…...

2+ week, 5+ day ago   (1567+ words) Meta alumni are on the move – and they’re bringing the world’s most successful ad playbook with them to the next generation of would-be ad platform greats. OpenAI, the newest ad platform of the bunch, has gone furthest fastest, hiring hundreds…...

3+ week, 6+ day ago   (884+ words) The accepted narrative says linear TV can no longer provide what modern advertisers want. The real story is more complicated. Fragmented linear audiences are harder to reach, but they’re not gone. Sophisticated targeting, measurement and optimization are harder to execute…...