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AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.
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News
Everything Is An Ad Network, Even Cars. But All Ad Networks Need Measurement
12+ hour, 23+ min ago (638+ words) By Brian Quinn, AppsFlyer BMW recently placed a promotion for the new Spider-Man film on its vehicles’ dashboards. When drivers started the car, a banner appeared on the control display. Tapping it launched a 19-second animation with music and a…...