5+ day, 3+ hour ago   (73+ words) Brand Innovators caught up with Marisa Thalberg, chief customer and marketing officer of Catalyst Brands, the company that owns Aéropostale to talk about the summer campaign. What is the strategy behind the new partnership with Déjà for Aéropostale? How do…...

6+ day, 28+ min ago   (10+ words) Brand Innovators...

6+ day, 3+ hour ago   (1554+ words) Brand Innovators How power is gained and exercised has fundamentally changed as labor has slipped from the separation of church-and-state of a 9-to-5 to an identity economy, predicated on performing and the endless process of formulating a “self.” Where the…...

1+ week, 4+ day ago   (322+ words) “Our research showed that customers value individual choice without compromise,” said Kate Trumbull, executive vice president and global chief marketing officer at Domino’s. “We love traditional pizza, but we know that sometimes customers don’t want to share or negotiate their…...

1+ week, 6+ day ago   (448+ words) The tool takes its cue from Snickers’ “You’re Not You When You’re Hungry” platform, which has depicted various people – both famous and not – acting out of character until they’re brought back to reality after eating a Snickers bar. Like those…...

2+ week, 5+ day ago   (367+ words) Brand Innovators - Groupe Lactalis’ Stonyfield Organic brand is giving consumers a chance to live the cushy life of their cows at the first-ever Organic Cow Spa at one of their farms in Maine. - The bookable services, which include massages, meditation…...

2+ week, 6+ day ago   (396+ words) The Wendy’s Company has named former McDonald’s executive Tariq Hassan to the newly created role of chief marketing and customer growth officer, effective immediately. In his new role, Hassan will report to the QSR brand’s president and chief executive officer…...

3+ week, 4+ day ago   (263+ words) Activewear brand Vuori has named Carey Collins Krug as its new chief marketing officer, effective Monday, October 5. She replaces Karen Riley-Grant, who left the company in February. Collins Krug joins Vuori from Abercrombie & Fitch, where she served as chief marketing…...

3+ week, 5+ day ago   (190+ words) The Brand Marketing Academy Los Angeles Edition program is a unique opportunity for senior executives to empower early-career marketing talent and strengthen their team’s capabilities. This exclusive, free-to-attend program is designed for junior marketers with up to 7 years of experience,…...

3+ week, 6+ day ago   (434+ words) Carhartt’s new campaign celebrates workers behind new Buffalo stadium Brand Innovators - Workwear brand Carhartt has launched a new partnership with the Buffalo Bills with a campaign that celebrates the official opening of the new Highmark Stadium in Buffalo, NY. - The…...