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Whataburger is turning 75 years old and the brand is celebrating with its first-ever activation at SXSW. The Texas brand is bringing its Instagram community, Whataburger Museum of Art (WMOA), to life in a physical gallery. “We’ll be showcasing over 200 pieces of Whataburger fan art, both physical and digital, with inte
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News
Craftsmanship, offline-ness & misinterpretations of luxury
6+ day, 7+ hour ago (1554+ words) Brand Innovators How power is gained and exercised has fundamentally changed as labor has slipped from the separation of church-and-state of a 9-to-5 to an identity economy, predicated on performing and the endless process of formulating a “self.” Where the…...
CMO of the Week: Pinterest's Claudine Cheever
6+ day, 7+ hour ago (492+ words) As chief marketing officer of Pinterest, Claudine Cheever is on a mission to solve a problem most social platforms helped create: how to get people off their phones. “IRL is the ultimate destination,” says Cheever. “We’re designing the exit. We…...
How brands are showing up at the U.S. Open
3+ week, 3+ day ago (184+ words) The Ritz-Carlton New York The luxury hotel’s NoMad location is celebrating the tournament through a partnership with Hudson River Tennis Club (HRTC). The hotel is offering guests access to the private tennis clubs in the city for private tennis lessons,…...