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Whataburger is turning 75 years old and the brand is celebrating with its first-ever activation at SXSW. The Texas brand is bringing its Instagram community, Whataburger Museum of Art (WMOA), to life in a physical gallery. “We’ll be showcasing over 200 pieces of Whataburger fan art, both physical and digital, with inte
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News
Jeep ties its brand to the country that made it
3+ day, 22+ hour ago (296+ words) Brand Innovators - Jeep is launching a new marketing campaign that celebrates the brand’s deep connection with America over 85 years. - The new “This Is Jeep Country” campaign touts the brand as “America’s SUV,” featuring vehicles across its portfolio, including Wrangler, Gladiator,…...
Craftsmanship, offline-ness & misinterpretations of luxury
6+ day, 4+ hour ago (1554+ words) Brand Innovators How power is gained and exercised has fundamentally changed as labor has slipped from the separation of church-and-state of a 9-to-5 to an identity economy, predicated on performing and the endless process of formulating a “self.” Where the…...
CMO of the Week: Pinterest's Claudine Cheever
6+ day, 4+ hour ago (492+ words) As chief marketing officer of Pinterest, Claudine Cheever is on a mission to solve a problem most social platforms helped create: how to get people off their phones. “IRL is the ultimate destination,” says Cheever. “We’re designing the exit. We…...
Amy Ellis Durini departs Taco Bell for KFC Global
1+ week, 2+ day ago (128+ words) KFC Global has named Amy Ellis Durini as global chief brand officer effective November 1. In the newly created role, reporting directly to KFC’s global chief executive officer Scott Mezvinsky, Ellis Durini will lead KFC’s global brand strategy, overseeing brand, loyalty…...
Domino's drops single-serve deep dish pizza
1+ week, 4+ day ago (322+ words) “Our research showed that customers value individual choice without compromise,” said Kate Trumbull, executive vice president and global chief marketing officer at Domino’s. “We love traditional pizza, but we know that sometimes customers don’t want to share or negotiate their…...
Stonyfield offers Back-to-the-Farm spa experience
2+ week, 5+ day ago (367+ words) Brand Innovators - Groupe Lactalis’ Stonyfield Organic brand is giving consumers a chance to live the cushy life of their cows at the first-ever Organic Cow Spa at one of their farms in Maine. - The bookable services, which include massages, meditation…...
Amika???s CMO talks new social campaign
3+ week, 2+ day ago (333+ words) Brand Innovators caught up with Nilofer Vahora, chief marketing officer of amika to talk about the new campaign. What is the strategy behind the campaign? The collection gives us a clear system story: the shampoo and conditioner protect color where…...