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@Brandinnovators

Whataburger is turning 75 years old and the brand is celebrating with its first-ever activation at SXSW. The Texas brand is bringing its Instagram community, Whataburger Museum of Art (WMOA), to life in a physical gallery. “We’ll be showcasing over 200 pieces of Whataburger fan art, both physical and digital, with inte

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  • Aug 18, 2026earliest in window
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News


brand-innovators.com

Craftsmanship, offline-ness & misinterpretations of luxury

6+ day, 8+ hour ago   (1554+ words) Brand Innovators How power is gained and exercised has fundamentally changed as labor has slipped from the separation of church-and-state of a 9-to-5 to an identity economy, predicated on performing and the endless process of formulating a “self.” Where the…...


brand-innovators.com

Snickers feeds the AI appetite

1+ week, 6+ day ago   (448+ words) The tool takes its cue from Snickers’ “You’re Not You When You’re Hungry” platform, which has depicted various people – both famous and not – acting out of character until they’re brought back to reality after eating a Snickers bar. Like those…...


brand-innovators.com

Carey Collins Krug named CMO of Vuori

3+ week, 5+ day ago   (263+ words) Activewear brand Vuori has named Carey Collins Krug as its new chief marketing officer, effective Monday, October 5. She replaces Karen Riley-Grant, who left the company in February. Collins Krug joins Vuori from Abercrombie & Fitch, where she served as chief marketing…...