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News
OpenAI's next ChatGPT ad format: click to chat, not to site
10+ hour, 34+ min ago (599+ words) OpenAI wants ads in ChatGPT to open a conversation with a brand, not a browser tab. The AI company has introduced to select clients a new type of AI-native ad specifically for its chatbot app, letting brands turn an ad…...
Amazon Ads brings advertisers to ChatGPT, extending its supply-chasing streak
4+ day, 1+ hour ago (216+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Last September, Netflix. This September, ChatGPT. Amazon has cut a deal to let its advertisers buy ads from the popular AI-powered chatbot, adding to a long list of premium…...
Ad Tech Briefing: Regulatory storm clouds gather and scatter over Big Tech, and indies count the cost
6+ day, 10+ hour ago (1179+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → Early…...
OpenAI’s ChatGPT ads business hits $1 billion run rate as Europe gets self-serve access
2+ week, 41+ min ago (253+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders OpenAI’s ads business is now running at a $1 billion annualised run rate, just six months after launch. That figure comes from multiplying current monthly ad revenue by 12, so it’s…...
OpenAI is sharpening its focus on enterprise advertisers
3+ week, 10+ hour ago (608+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders OpenAI’s enterprise ambitions have found a new target: ad teams. The company is hiring a San Francisco-based head of ads enterprise marketing to shape that positioning, according to a…...
OpenAI’s ads business hits Europe at the six month mark
3+ week, 5+ day ago (146+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders OpenAI will begin serving ads to people using ChatGPT across 31 European markets on Monday (August 24), including Germany, France, Spain, Italy, Poland, Sweden, Norway, Denmark, Ireland, and the Netherlands. “This…...
OpenAI builds offerings on consent as it expands ChatGPT ads to Europe
3+ week, 5+ day ago (206+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders OpenAI is bringing ads to ChatGPT in Europe and is starting where Meta ended up. It is building its European ad business on consent from the start. OpenAI could…...