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News
Media Buying Briefing: Back-to-school brand spending on TikTok rises
1+ week, 10+ hour ago (1032+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series…...
Why brands are turning to older creators for authenticity AI can’t fake
1+ week, 5+ day ago (940+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders A generation of content creators is growing up, and so are the brand deals they’re being offered. “People were like, ‘Unfollow! This isn’t what I’m here for.’ They thought…...
Future of TV Briefing: How strong are the fundamentals of the creator economy, really?
1+ week, 5+ day ago (976+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series → This…...
How every major platform pays creators
1+ week, 6+ day ago (938+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Every major social media platform has its own creator revenue program, and the details and requirements of those programs vary greatly. It’s a lot to keep track of. That’s…...
How a content marketer became an award-winning cannabis creator
2+ week, 10+ hour ago (594+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders This article is part of an ongoing series examining successful creator business strategies. More from the series → Ahead of opening its doors in 2023, Gotham Cannabis Dispensary had a marketing…...
X creates a new revenue model for creators — but will it actually win them over?
2+ week, 6+ day ago (944+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders SpaceXAI execs told Digiday they consider it the “year of the creator,” which is why they’re making changes to its revenue program in an attempt to court them. But…...
As AI automates everything, The Atlantic is building games by hand
3+ week, 5+ day ago (376+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders At a time when companies are using AI to automate work processes and build products faster, The Atlantic is taking an increasingly unusual approach to its latest game: building…...