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News
Digiday Programmatic Marketing Summit
4+ day, 17+ hour ago (62+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Prices on passes increase after February 23. Add a calendar reminder. Learn more about lead generation, thought leadership and branding opportunities for this event. Are you a marketing executive? You…...
Future of TV Briefing: Where have all the cord-cutters gone?
5+ day, 10+ hour ago (538+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series → This…...
Why brands are turning to older creators for authenticity AI can’t fake
1+ week, 5+ day ago (940+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders A generation of content creators is growing up, and so are the brand deals they’re being offered. “People were like, ‘Unfollow! This isn’t what I’m here for.’ They thought…...
Ad Tech Briefing: AI advertising’s measurement problem is really a governance problem
2+ week, 6+ day ago (865+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → Observers…...
In Graphic Detail: How AI search has impacted the web traffic of over 50 advertisers
2+ week, 6+ day ago (591+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Since AI Overviews were first rolled out by Google in 2024, they’ve only begun to appear against an ever-larger proportion of search results. According to Ahrefs, that’s had the effect…...
AI Marketing Strategies: From experimentation to execution with Samsung, Bayer, David’s Bridal and Dolce&Gabbana Beauty
2+ week, 6+ day ago (750+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders When we convened in February, marketers’ approaches to AI were still nascent. Over the past several months, many iconic brands have moved from early experimentation to strategies and tactics…...
The IAB is developing a framework to tackle AI advertising measurement
3+ week, 10+ hour ago (597+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Ads are starting to get served to bots instead of people. Nobody agrees on what that’s worth, or who gets credit for it. The Interactive Advertising Bureau is trying…...
Why fragmented buyer signals are holding back B2B marketing
3+ week, 3+ day ago (427+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Over the past few years, B2B buying has changed dramatically. Buyers now expect relevant, connected experiences across every interaction, whether they’re searching for information online, attending webinars, downloading content or…...
How publishers can strengthen connections with advertisers in the AI era
3+ week, 6+ day ago (511+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Consumer behavior is undergoing a profound and rapid shift. Today, audiences are highly decentralized — searching, streaming, scrolling and shopping across an expanding spectrum of platforms, from AI chat to…...