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News

Digiday
digiday.com > marketing > as-googles-ad-tech-case-nears-its-end-the-antitrust-fight-moves-to-ai

As Google’s ad tech case nears its end, the antitrust fight moves to AI

10+ hour, 36+ min ago   (1236+ words) Google lost to the Justice Department twice in the last 12 months and was ruled a monopolist in both its search and ad tech practices; while the final shoe has yet to drop in the latter case, observers feel it got…...

Digiday
digiday.com > media-buying > media-buying-briefing-how-publicis-keeps-winning-clients-without-pitches

Media Buying Briefing: How Publicis keeps winning clients without pitches

10+ hour, 40+ min ago   (857+ words) This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → PepsiCo’s surprise appointment of Publicis marked the fourth time in the…...

Digiday
digiday.com > media > google-rolls-out-pay-per-use-ai-licensing-program-to-publishers

Google rolls out pay-per-use AI licensing program to publishers

10+ hour, 37+ min ago   (1055+ words) Google has been quietly scaling a pay-per-use AI licensing scheme for publishers. But critics say the program looks less like a meaningful payout and more like a legal fig leaf. The tech giant, which has steered clear of the large…...

Digiday
digiday.com > media-buying > ad-spend-forecasts-revised-upward-as-more-ad-dollars-are-handled-by-ai-tools

Ad spend forecasts revised upward as more ad dollars are handled by AI tools

4+ day, 3+ hour ago   (825+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders U.S. advertising spending is set to rise faster than expected this year, but so is the proportion of ad dollars spent through AI or automated campaign types like Meta’s Advantage…...

Digiday
digiday.com > media > media-briefing-publishers-are-rebuilding-their-newsrooms-for-the-post-google-era

Media Briefing: Publishers are rebuilding their newsrooms for the post-Google era

4+ day, 10+ hour ago   (1067+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing…...

Digiday
digiday.com > media-buying > media-buying-briefing-back-to-school-brand-spending-on-tiktok-rises

Media Buying Briefing: Back-to-school brand spending on TikTok rises

1+ week, 10+ hour ago   (1032+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series…...

Digiday
digiday.com > media > media-briefing-what-to-expect-at-the-digiday-publishing-summit-september-2026-edition

Media Briefing: What to expect at the Digiday Publishing Summit, September 2026 edition

1+ week, 4+ day ago   (987+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing…...

Digiday
digiday.com > future-of-tv > future-of-tv-briefing-how-strong-are-the-fundamentals-of-the-creator-economy-really

Future of TV Briefing: How strong are the fundamentals of the creator economy, really?

1+ week, 5+ day ago   (976+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series → This…...

Digiday
digiday.com > marketing > how-every-major-platform-pays-creators

How every major platform pays creators

1+ week, 6+ day ago   (938+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Every major social media platform has its own creator revenue program, and the details and requirements of those programs vary greatly. It’s a lot to keep track of. That’s…...

Google News
digiday.com > media-buying > as-wpps-cindy-rose-marks-a-year-as-ceo-turnaround-is-underway-but-far-from-certain

As WPP’s Rose marks first year in charge biggest calls still remain

2+ week, 10+ hour ago   (803+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Cindy Rose has been in charge of WPP for a year. So far, her tenure is best judged by examining the decisions deferred as much as the ones she’s…...