5+ day, 10+ hour ago   (612+ words) GXS Bank is tapping into Singapore’s growing run club culture with a new community series that puts homegrown F&B businesses along the route. The digital bank has partnered Singapore social collective OFF:FORM for a three-part run series taking…...

5+ day, 10+ hour ago   (463+ words) Apple is putting the heartbeat at the centre of its latest Apple Watch campaign, using the rhythm of the human heart to tell stories of health, recovery and fitness. Titled "Between beats", the new film introduces the Apple Watch Series…...

6+ day, 8+ hour ago   (674+ words) What does a bottled water brand sound like? For Spritzer, the answer starts with the bottle itself. The Malaysian bottled water brand is giving its “Flow with joy” platform a new sensory dimension with its first sonic logo, a 2.7-second audio…...

1+ week, 3+ hour ago   (765+ words) IKEA Singapore is putting its storage furniture through a different kind of stress test, turning everyday home products into fitness challenges as part of its new “Make space for what you love” campaign. At the centre of the September campaign…...

1+ week, 3+ day ago   (286+ words) Castlery is looking for some of Singapore's worst sleepers, and it is willing to reward them for tossing and turning. The furniture brand is recruiting five self-professed bad sleepers to become professional mattress testers as part of its new "Bad…...

1+ week, 3+ day ago   (738+ words) Consumers over 40 are emerging as a more digitally engaged, financially confident and experience-driven audience - yet they remain an overlooked opportunity for marketers, according to new research from Hakuhodo Institute of Life and Living ASEAN (HILL ASEAN). The institute has released…...

1+ week, 3+ day ago   (369+ words) LEGOLAND Malaysia Resort is expanding its seasonal event calendar with a new 25-day family festival that blends Malaysian culture, hands-on activities and LEGO play. Running from 27 August to 20 September, the inaugural festival brings together traditional performances, cultural workshops, collaborative LEGO…...

1+ week, 3+ day ago   (293+ words) IKEA Hong Kong has launched a new integrated campaign encouraging locals to make room for what makes them happy, despite the city’s notoriously tight living conditions. Titled "Make Space for What You Love," the campaign marks the brand's first major…...

1+ week, 3+ day ago   (217+ words) Holiday lifestyle brand Club Med has appointed FABCOM as its media agency for the APAC region, following a competitive pitch held earlier this year. Under the partnership, FABCOM will oversee media buying and planning duties across 14 APAC markets, including Hong…...