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Martech Cube

MarTech (Marketing Technology) refers to every technology that marketers use when they reach users; specific marketing scenarios include advertising, content.

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News

MarTech Cube
martechcube.com > fouanalytics-announced-the-launch-of-practitioners-spotlight

FouAnalytics Announced the Launch of Practitioners Spotlight

4+ day, 6+ hour ago   (223+ words) New weekly LinkedIn series goes beyond traditional “Top 100” lists to highlight the experience, judgment and real-world contributions of advertising and digital marketing practitioners. “There are too many good folks to recognize in a ‘Top 100’ list, so we decided to start…...

MarTech Cube
martechcube.com > solera-ai-sales-coach-turns-crm-data-into-smarter-coaching

Solera AI Sales Coach Turns CRM Data Into Smarter Coaching

5+ day, 4+ hour ago   (267+ words) AI Sales Coach joins conversational AI lead response and AI-powered lead scoring on the Solera AI Engine, turning one connected customer record into continuously improving intelligence for dealerships Turning Performance Data into Better Sales Performance What AI Sales Coach Does…...

MarTech Cube
martechcube.com > telesign-and-b2metric-partner-to-power-smarter-conversational-commerce

Telesign and B2Metric Partner to Power Smarter Conversational Commerce

5+ day, 4+ hour ago   (475+ words) Partnership combines predictive AI with secure WhatsApp and email messaging to deliver timely, personalized engagement at scale. Telesign, a Proximus Global company and a leader in digital identity and programmable communications, has partnered with B2Metric,an AI-native Customer Data Platform and…...

MarTech Cube
martechcube.com > ai-accelerating-retail-media-exposing-gaps

AI Isn’t Just Accelerating Retail Media. It’s Exposing Its Gaps

5+ day, 7+ hour ago   (288+ words) Drew Cashmore of Vantage explores how AI is accelerating retail media and exposing gaps in data, operations, measurement, and technology at MarTech Cube. As the narrative around AI in retail media increases, we risk being misguided by the real threat…...

MarTech Cube
martechcube.com > observe-ai-unveils-performance-agents-for-cx

Observe.AI Unveils Performance Agents for CX

5+ day, 7+ hour ago   (231+ words) Purpose-built AI agents connect interaction intelligence, behavioral analysis, coaching, and performance measurement in a continuous system designed to improve the behaviors that shape customer and business outcomes Built on Observe.AI’s Agentic platform for CX, Performance Agents apply AI coaching…...

MarTech Cube
martechcube.com > clutch-53-of-consumers-avoid-brands-using-ai-on-social-media

Clutch: 53% of Consumers Avoid Brands Using AI on Social Media

5+ day, 7+ hour ago   (286+ words) MarTech Cube 53% of consumers are less likely to purchase from brands they know use AI in social media content. Consumers are increasingly encountering AI on social media, but familiarity does not equal widespread trust. Research from Clutch finds that 86% of…...

MarTech Cube
martechcube.com > niq-similarweb-advance-agentic-commerce-measurement-for-the-ai-shopping-era

NIQ, Similarweb Advance Agentic Commerce Metrics

1+ week, 3+ day ago   (542+ words) New solution will connect AI-driven discovery to consumer intent, product content, AI-driven traffic and sales conversion NIQ (NYSE: NIQ), a leading consumer intelligence company, today announced further advancements in its Agentic Commerce Measurement strategy through a collaboration with Similarweb (NYSE:…...

martechcube.com
martechcube.com > glance-unveils-first-visual-ai-to-human-escalation-for-salesforce

Glance Unveils Visual AI-to-Human Salesforce Escalation

1+ week, 5+ day ago   (172+ words) Glance bridges the context gap between AI and human support for stronger resolution and brand loyalty Glance, the leader in enterprise cobrowse and guided customer experience, announced today that it is bridging the visual context gap in AI-agent-to-human escalations in…...

martechcube.com
martechcube.com > gk-software-brings-agentic-ai-to-enterprise-retail

GK Software Brings Agentic AI to Enterprise Retail - MarTech Cube

1+ week, 5+ day ago   (277+ words) GK Software, a global leader in cloud-native retail technology, is introducing GK Agentic, an agentic AI framework and agent library purpose-built for the unique requirements of enterprise-scale retail operations at NRF Europe in Paris. GK Agentic brings the same architectural…...

MarTech Cube
martechcube.com > engageware-expands-c-suite-with-three-ai-executives

Engageware Expands C-Suite With Three AI Executives

1+ week, 5+ day ago   (182+ words) New CFO Steve Abramson, CTO Rob Fox and CCO Matt Wilson Have Each Built and Scaled AI in the Real World, Positioning Engageware to Lead AI Adoption Where it’s Hardest to Get Right Engageware, the most used AI-powered customer engagement…...