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storyboard18.com > amp > brand-marketing > kalyan-jewellers-doubles-down-on-hyperlocal-marketing-as-gold-volatility-reshapes-consumer-behaviour-108646.htm

Kalyan Jewellers doubles down on hyperlocal marketing as gold volatility reshapes consumer behaviour

2+ week, 5+ day ago   (1000+ words) The company's latest strategy combines a national brand with localised inventory, a gold-recirculation campaign designed around a broader economic narrative, and a new Tamil Nadu-focused jewellery brand aimed directly at regional and unorganised competitors. At the heart of the approach…...

@storyboard18
storyboard18.com > brand-marketing > tcs-to-acquire-porsches-it-unit-mhp-for-373-million-ws-l-108631.htm

TCS to acquire Porsche’s IT unit MHP for $373 million

2+ week, 6+ day ago   (360+ words) Indian IT services major Tata Consultancy Services (TCS) has agreed to acquire MHP, Porsche’s consulting and IT services subsidiary, for €320 million ($373.25 million), according to Reuters. The transaction will give TCS greater exposure to the automotive technology sector and strengthen its…...