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News

@storyboard18
storyboard18.com > brand-marketing > bmw-india-considers-fourth-price-hike-in-2026-amid-forex-commodity-cost-pressures-110575.htm

BMW India considers fourth price hike in 2026 amid forex, commodity cost pressures

12+ hour, 49+ min ago   (362+ words) BMW Group India is considering another increase in vehicle prices, which would be its fourth revision in 2026, as the company faces continued pressure from currency movements and commodity costs, PTI reported, quoting BMW Group India President and CEO Hardeep Singh…...

@storyboard18
storyboard18.com > agency-news > we-want-to-surprise-them-shortcuts-christophe-pinguet-on-the-new-language-of-luxury-experiences-110121.htm

“We want to surprise them”: Shortcut’s Christophe Pinguet on the new language of luxury experiences

4+ day, 21+ hour ago   (1336+ words) India’s experiential marketing opportunity is entering a new phase as audiences become harder to engage, luxury evolves beyond conspicuous consumption and brands increasingly look for experiences that create lasting connections. Against this backdrop, Havas India is bringing together its experiential…...

@storyboard18
storyboard18.com > amp > brand-makers > gen-z-watches-just-in-time-rajesh-chheda-interview-ws-l-104589.htm

‘Only 0.5% chase Rolex’: Just In Time’s Rajesh Chheda on Gen Z’s watch choices

1+ week, 1+ day ago   (251+ words) Watches used to tell two stories: the time, and the person wearing it. For decades in India, that second story was written by inheritance and aspiration, a grandmother's watch passed down, a Rolex chased as a marker of arrival. Rajesh…...

@storyboard18
storyboard18.com > how-it-works > ey-urges-junior-consultants-to-spend-more-time-in-office-as-ai-reshapes-consulting-109370.htm

EY urges junior consultants to spend more time in office as AI reshapes consulting

1+ week, 6+ day ago   (591+ words) EY is encouraging junior consultants to make greater use of the office as artificial intelligence takes over more routine work across the consulting sector. The firm has not introduced a new mandatory office-attendance policy. Instead, senior partners are encouraging younger…...

@storyboard18
storyboard18.com > trending > elon-musks-car-collection-spans-tesla-evs-classic-jaguars-and-a-james-bond-lotus-109340.htm

Elon Musk's car collection spans Tesla EVs, classic Jaguars and a James Bond Lotus

1+ week, 6+ day ago   (658+ words) Elon Musk’s publicly documented car collection includes several Tesla models alongside vintage vehicles and cars linked to different stages of his career. While his present-day garage is largely associated with Tesla, his automotive history also includes a Jaguar E-Type, Ford…...

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storyboard18.com > brand-makers > max-verstappen-extends-red-bull-f1-contract-through-2030-108342.htm

Max Verstappen extends Red Bull F1 contract through 2030

3+ week, 2+ day ago   (647+ words) Max Verstappen will remain with Red Bull until at least the end of the 2030 Formula One season after signing a contract extension with the team, Red Bull confirmed on Thursday, August 20, as reported by Reuters. The new agreement settles months…...

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storyboard18.com > brand-marketing > foxtale-names-shah-rukh-khan-brand-ambassador-for-skincare-categories-107676.htm

Foxtale names Shah Rukh Khan brand ambassador for skincare categories

4+ week, 1+ day ago   (251+ words) Skincare brand Foxtale has appointed Shah Rukh Khan as its brand ambassador for its serum, moisturiser, sunscreen and face mask categories. The brand has also introduced a new positioning, “Let Your Glow Through”, four years after its launch. The new…...