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- Aug 14, 2026earliest in window
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News
“We want to surprise them”: Shortcut’s Christophe Pinguet on the new language of luxury experiences
4+ day, 12+ hour ago (1336+ words) India’s experiential marketing opportunity is entering a new phase as audiences become harder to engage, luxury evolves beyond conspicuous consumption and brands increasingly look for experiences that create lasting connections. Against this backdrop, Havas India is bringing together its experiential…...
“If I am not associated with Sarkar, the perfume should still stand”: Bhuvan Bam
1+ week, 3+ day ago (1068+ words) “We have built a brand that if I am not even associated with this brand, then also the perfume is just gas,” Bam said in a fireside chat moderated by Storyboard18’s Sakshi Dhingra. Bam said the brand is completely bootstrapped…...
EY urges junior consultants to spend more time in office as AI reshapes consulting
1+ week, 6+ day ago (591+ words) EY is encouraging junior consultants to make greater use of the office as artificial intelligence takes over more routine work across the consulting sector. The firm has not introduced a new mandatory office-attendance policy. Instead, senior partners are encouraging younger…...
Kalyan Jewellers doubles down on hyperlocal marketing as gold volatility reshapes consumer behaviour
2+ week, 5+ day ago (1000+ words) The company's latest strategy combines a national brand with localised inventory, a gold-recirculation campaign designed around a broader economic narrative, and a new Tamil Nadu-focused jewellery brand aimed directly at regional and unorganised competitors. At the heart of the approach…...
Foxtale names Shah Rukh Khan brand ambassador for skincare categories
4+ week, 1+ day ago (251+ words) Skincare brand Foxtale has appointed Shah Rukh Khan as its brand ambassador for its serum, moisturiser, sunscreen and face mask categories. The brand has also introduced a new positioning, “Let Your Glow Through”, four years after its launch. The new…...