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News
“If I am not associated with Sarkar, the perfume should still stand”: Bhuvan Bam
1+ week, 3+ day ago (1068+ words) “We have built a brand that if I am not even associated with this brand, then also the perfume is just gas,” Bam said in a fireside chat moderated by Storyboard18’s Sakshi Dhingra. Bam said the brand is completely bootstrapped…...
Exclusive: GUESS Watches brings Tamannaah Bhatia on board as brand ambassador
1+ week, 4+ day ago (484+ words) GUESS Watches has appointed actor and entrepreneur Tamannaah Bhatia as its new brand ambassador in India, adding the Bollywood and South Indian film star to its fashion-led marketing strategy for the category. The partnership was announced at a launch event…...
Foxtale names Shah Rukh Khan brand ambassador for skincare categories
4+ week, 1+ day ago (179+ words) Skincare brand Foxtale has appointed Shah Rukh Khan as its brand ambassador for its serum, moisturiser, sunscreen and face mask categories. The brand has also introduced a new positioning, “Let Your Glow Through”, four years after its launch. The new…...
‘Only 0.5% chase Rolex’: Just In Time’s Rajesh Chheda on Gen Z’s watch choices
1+ week, 1+ day ago (251+ words) Watches used to tell two stories: the time, and the person wearing it. For decades in India, that second story was written by inheritance and aspiration, a grandmother's watch passed down, a Rolex chased as a marker of arrival. Rajesh…...
BMW India considers fourth price hike in 2026 amid forex, commodity cost pressures
4+ hour, 42+ min ago (362+ words) BMW Group India is considering another increase in vehicle prices, which would be its fourth revision in 2026, as the company faces continued pressure from currency movements and commodity costs, PTI reported, quoting BMW Group India President and CEO Hardeep Singh…...
Elon Musk's car collection spans Tesla EVs, classic Jaguars and a James Bond Lotus
1+ week, 6+ day ago (658+ words) Elon Musk’s publicly documented car collection includes several Tesla models alongside vintage vehicles and cars linked to different stages of his career. While his present-day garage is largely associated with Tesla, his automotive history also includes a Jaguar E-Type, Ford…...
Kalyan Jewellers doubles down on hyperlocal marketing as gold volatility reshapes consumer behaviour
2+ week, 5+ day ago (1000+ words) The company's latest strategy combines a national brand with localised inventory, a gold-recirculation campaign designed around a broader economic narrative, and a new Tamil Nadu-focused jewellery brand aimed directly at regional and unorganised competitors. At the heart of the approach…...
EY urges junior consultants to spend more time in office as AI reshapes consulting
1+ week, 6+ day ago (591+ words) EY is encouraging junior consultants to make greater use of the office as artificial intelligence takes over more routine work across the consulting sector. The firm has not introduced a new mandatory office-attendance policy. Instead, senior partners are encouraging younger…...
“We want to surprise them”: Shortcut’s Christophe Pinguet on the new language of luxury experiences
4+ day, 13+ hour ago (1336+ words) India’s experiential marketing opportunity is entering a new phase as audiences become harder to engage, luxury evolves beyond conspicuous consumption and brands increasingly look for experiences that create lasting connections. Against this backdrop, Havas India is bringing together its experiential…...
Max Verstappen extends Red Bull F1 contract through 2030
3+ week, 2+ day ago (647+ words) Max Verstappen will remain with Red Bull until at least the end of the 2030 Formula One season after signing a contract extension with the team, Red Bull confirmed on Thursday, August 20, as reported by Reuters. The new agreement settles months…...