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News

@storyboard18
storyboard18.com > brand-marketing > bmw-india-considers-fourth-price-hike-in-2026-amid-forex-commodity-cost-pressures-110575.htm

BMW India considers fourth price hike in 2026 amid forex, commodity cost pressures

2+ hour, 42+ min ago   (362+ words) BMW Group India is considering another increase in vehicle prices, which would be its fourth revision in 2026, as the company faces continued pressure from currency movements and commodity costs, PTI reported, quoting BMW Group India President and CEO Hardeep Singh…...

@storyboard18
storyboard18.com > agency-news > we-want-to-surprise-them-shortcuts-christophe-pinguet-on-the-new-language-of-luxury-experiences-110121.htm

“We want to surprise them”: Shortcut’s Christophe Pinguet on the new language of luxury experiences

4+ day, 11+ hour ago   (1336+ words) India’s experiential marketing opportunity is entering a new phase as audiences become harder to engage, luxury evolves beyond conspicuous consumption and brands increasingly look for experiences that create lasting connections. Against this backdrop, Havas India is bringing together its experiential…...

@storyboard18
storyboard18.com > amp > brand-makers > gen-z-watches-just-in-time-rajesh-chheda-interview-ws-l-104589.htm

‘Only 0.5% chase Rolex’: Just In Time’s Rajesh Chheda on Gen Z’s watch choices

1+ week, 1+ day ago   (251+ words) Watches used to tell two stories: the time, and the person wearing it. For decades in India, that second story was written by inheritance and aspiration, a grandmother's watch passed down, a Rolex chased as a marker of arrival. Rajesh…...

@storyboard18
storyboard18.com > brand-marketing > bhuvan-bams-sarkar-a-fragrance-brand-beyond-celebrity-ws-l-109560.htm

“If I am not associated with Sarkar, the perfume should still stand”: Bhuvan Bam

1+ week, 3+ day ago   (1068+ words) “We have built a brand that if I am not even associated with this brand, then also the perfume is just gas,” Bam said in a fireside chat moderated by Storyboard18’s Sakshi Dhingra. Bam said the brand is completely bootstrapped…...

Google News
storyboard18.com > brand-marketing > exclusive-guess-watches-brings-tamannaah-bhatia-on-board-as-brand-ambassador-109510.htm

Exclusive: GUESS Watches brings Tamannaah Bhatia on board as brand ambassador

1+ week, 4+ day ago   (484+ words) GUESS Watches has appointed actor and entrepreneur Tamannaah Bhatia as its new brand ambassador in India, adding the Bollywood and South Indian film star to its fashion-led marketing strategy for the category. The partnership was announced at a launch event…...

@storyboard18
storyboard18.com > advertising > dentsu-offices-raided-simultaneously-across-four-cities-employees-stuck-inside-premises-109453.htm

Dentsu offices raided simultaneously across four cities; employees stuck inside premises

1+ week, 5+ day ago   (350+ words) Dentsu India’s offices in Mumbai, Pune, Delhi and Bengaluru were raided simultaneously on Tuesday morning, with the Enforcement Directorate carrying out searches across the four cities, according to people familiar with the development. Employees who had entered the offices before…...

@storyboard18
storyboard18.com > how-it-works > ey-urges-junior-consultants-to-spend-more-time-in-office-as-ai-reshapes-consulting-109370.htm

EY urges junior consultants to spend more time in office as AI reshapes consulting

1+ week, 6+ day ago   (591+ words) EY is encouraging junior consultants to make greater use of the office as artificial intelligence takes over more routine work across the consulting sector. The firm has not introduced a new mandatory office-attendance policy. Instead, senior partners are encouraging younger…...

@storyboard18
storyboard18.com > trending > elon-musks-car-collection-spans-tesla-evs-classic-jaguars-and-a-james-bond-lotus-109340.htm

Elon Musk's car collection spans Tesla EVs, classic Jaguars and a James Bond Lotus

1+ week, 6+ day ago   (658+ words) Elon Musk’s publicly documented car collection includes several Tesla models alongside vintage vehicles and cars linked to different stages of his career. While his present-day garage is largely associated with Tesla, his automotive history also includes a Jaguar E-Type, Ford…...

@storyboard18
storyboard18.com > amp > brand-marketing > kalyan-jewellers-doubles-down-on-hyperlocal-marketing-as-gold-volatility-reshapes-consumer-behaviour-108646.htm

Kalyan Jewellers doubles down on hyperlocal marketing as gold volatility reshapes consumer behaviour

2+ week, 5+ day ago   (1000+ words) The company's latest strategy combines a national brand with localised inventory, a gold-recirculation campaign designed around a broader economic narrative, and a new Tamil Nadu-focused jewellery brand aimed directly at regional and unorganised competitors. At the heart of the approach…...

@storyboard18
storyboard18.com > brand-marketing > tcs-to-acquire-porsches-it-unit-mhp-for-373-million-ws-l-108631.htm

TCS to acquire Porsche’s IT unit MHP for $373 million

2+ week, 5+ day ago   (360+ words) Indian IT services major Tata Consultancy Services (TCS) has agreed to acquire MHP, Porsche’s consulting and IT services subsidiary, for €320 million ($373.25 million), according to Reuters. The transaction will give TCS greater exposure to the automotive technology sector and strengthen its…...