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News
Columbia Sportswear calls off ‘Expedition Impossible’ but has consolation prizes for Flat Earthers
6+ hour, 42+ min ago (50+ words) adage.com Columbia Sportswear calls off âExpedition Impossibleâ but has consolation prizes for Flat Earthers Stepping up to become AI leaders is also a means of survival for CMOs facing constant pressure to prove their departmentsâ worth....
De-Yan is setting the pace in the fast-growing experiential category
1+ week, 6+ day ago (50+ words) Ad Age De-Yan is setting the pace in the fast-growing experiential category The Ad Age Small Agency Awards showcase agencies, people and campaigns, highlighting the creativity and business results of indies with up to 150 employees....
FerebeeLane helps luxury brands stand out by emphasizing experience over everything
1+ week, 6+ day ago (48+ words) Ad Age FerebeeLane helps luxury brands stand out by emphasizing experience over everything The Ad Age Small Agency Awards showcase agencies, people and campaigns, highlighting the creativity and business results of indies with up to 150 employees....
How Coach made its 85-year-old brand cool again
2+ week, 5+ day ago (44+ words) Ad Age How Coach made its 85-year-old brand cool again Five of Americaâs Hottest BrandsâGrilloâs Pickles, Nuuly, NeeDoh, Dutch Bros and Pinkâoffer advice to brands looking to also build buzz....
NASA is giving brands an out-of-this-world boost
3+ week, 1+ day ago (41+ words) Ad Age NASA is giving brands an out-of-this-world boost Forward-deployed engineers are responsible for providing vital AI expertise to organizations in an up-close-and-personal way....
Atlantic NY offers a ‘Riviera Rebate’ to brands that didn’t go to Cannes
1+ mon, 4+ day ago (57+ words) Ad Age Atlantic NY offers a âRiviera Rebateâ to brands that didnât go to Cannes Marketers are having to contend with a proliferation of ads that can introduce competitors back into the organic conversation and even take swipes…...
How the Cadillac F1 team is racing to define its brand and fan strategy
1+ mon, 2+ week ago (30+ words) Ad Age How the Cadillac F1 team is racing to define its brand and fan strategy...
McGarrah Jessee hires Jason Campbell as chief creative officer
1+ mon, 2+ week ago (44+ words) Ad Age McGarrah Jessee hires Jason Campbell as chief creative officer A Boston Consulting Group survey found that 32% of CMOs are leaders in agentic marketing, but many are still learning to scale new processes....
Claude’s new F1 design project visualizes the thinking behind auto racing
2+ mon, 2+ day ago (62+ words) Ad Age Your Shortcut to Smarter Insights Claudeâs new F1 design project visualizes the thinking behind auto racing Visa is using the FIFA World Cup to roll out a campaign built around one of soccerâs simplest playsâlinking rewards,…...
Audemars Piguet’s Swatch release—why short-term hype may cost long-term brand value
2+ mon, 2+ week ago (53+ words) Ad Age Audemars Piguetâs Swatch releaseâwhy short-term hype may cost long-term brand value The new ad products could be uncomfortable for brands in the short term, but beneficial for engaging consumers in the long term....