2+ day, 7+ hour ago  (356+ words) Authored by: Ankita Kothari, Managing Director, Anan Jewels The rise of meaning-led marketing represents a departure from selling "what" a product is to "why" it exists. Modern consumers'particularly Millennials and Gen Z'view natural diamonds as symbols of personal identity and…...

4+ week, 2+ day ago  (174+ words) The concept for this documentary, Remembered, Not Made, begins with a question: why does India, the origin of global perfumery, remain subliminal in the story of global perfume? The narrative is a direct response to that question, making it clear…...

1+ mon, 1+ week ago  (433+ words) The digital campaign not only captures the essence of the happiness that surrounds the preparation for Eid but also presents makeup as a symbol of tradition, confidence, and celebration. The festive season for Eid has started, bringing warmth into homes,…...

1+ mon, 2+ week ago  (952+ words) Today, the journey from inspiration to booking increasingly begins elsewhere'on social media feeds. Across platforms such as Instagram and You Tube, travel influencers have emerged as powerful intermediaries between destinations and travellers. Their posts blend storytelling, personal experience, and practical…...

1+ mon, 2+ week ago  (549+ words) Real estate brands traditionally sell trust, not aspiration. Is that still true, or is trust now just the entry ticket? What's the one legacy real estate marketing belief you've actively dismantled at Mahindra Lifespaces?" A belief I have worked to…...

2+ mon, 8+ hour ago  (637+ words) In a sport where success is measured in milliseconds and mistakes echo for an entire season, Dell Technologies and Mc Laren Racing are doubling down on speed, data and decision-making. The two companies have announced an extension of their long-standing…...

3+ mon, 2+ day ago  (182+ words) As year-end holidays bring Christmas cheer and New Year celebrations closer, ixigo, India's leading AI-based travel platform, has announced its'Global Getaway Sale, running from'23rd'to 30th'December 2025. Travellers can enjoy a'flat 12% off on international flights and hotels'booked on ixigo, making it…...

3+ mon, 2+ week ago  (195+ words) Authored By: Nidhi Sacheti, Chairperson & Executive Director, Euro Pratik Sales Ltd. Intention and knowledge have long distinguished India's design lineage. In ancient times, design was power. Architecture spoke of wealth, knowledge, values, astronomy, climate sense, and craftsmanship, from Vaastu-based temple…...